Третья Всероссийская научная конференция "Омские научные чтения-2019" - Мировая и региональная экономика, маркетинг и реклама
Marketing information system as the basis of company activity
Катунина Н. В., Лунева Е. А.
Аннотация
The paper considers the main
approaches to creating a marketing information system of the organization. The
authors described the features, advantages and disadvantages of various ways of
organizing information flows in modern companies. Based on the experience of
application in the Russian market for a centralized system, MIS subsystems that
are not included in the traditional model are identified and described.
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